- Ignite focuses upon the innovation space; insight generation, idea creation, activation on trends, concept development
- The innovation practise
- pinpoints trends and emergent themes
- specialises in creative ways of understanding unmet consumer needs, insight generation and activation of existing desk and research knowledge
- provides help and experience for concept writing to a proven formula
- Ignite runs creative workshops with client teams, which spark and develop ideas and activation concepts
- Ignite runs innovation journeys with creative consumers which generate ideas and develop research ready concepts
- Ignite offers consumer co-creation concept development methodologies to nurture embryo ideas