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Channel Strategy for Emerging Markets

Channel Strategy for Emerging Markets


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Identifying New Category and Product Opportunities
New Category and Product


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Feeding the Innovation Funnel

Feeding the Innovation Funnel


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Targeting and Brand Building

Targeting and Brand Building


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Our Clients

  • It is in relationships over time and deep immersion in categories that we develop an intimate understanding of a client's business. Most of our clients have been working with me for five years or more. This means they get added value from the work, utilising the accumulated knowledge of their business, category and brands.
  • Working across a diverse range of companies, brands, categories and industries also allows me to share key learnings between clients – what’s working and what’s not and which trends are providing fruitful opportunities.
  • It is in the sharing and working with new companies that lateral connections spark. I am keen to work with new companies in order to continue to share knowledge and expertise across the client base. The more different companies and brands I work for across global markets, the more I have to offer.

What Our Clients Say

  • “Thanks for an outstanding effort on the study. We are very happy with the research which is clear and actionable. We have never been exposed to this technique before and are delighted by the outcomes of the qualitative online bulletin board. In short, well done! We appreciate your efforts.”
  • “Very positive feedback from the presentation: articulate; able to present results in an easy digestible manner, constructive, actionable points. Can we have one for our other brand too? Thank you!”
  • “You have a great natural way with in-home studies and the ethnographic insights that you develop are rich. I would recommend you as a researcher who can get into the mind of the consumer and then translate the learning into insight opportunities.”

M: +61 412767687
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