- Ignite is led by Gail Mackenzie whose career history spans 25 years and 3 continents.
- As former head of Qualitative Research for Research International South Africa and Australia, she has a proven track record in assisting global and local brands with their business decisions
- Specialist areas include;
- FMCG; particularly food and beverage, personal care, homecare and alcohol, pet food; durables; shopper; service and loyalty; tourism
- Extensive background in children and youth research, family dynamics, mums and women’s issues
- Very experienced in the management of international qual research projects